๐ถ๏ธ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5
Description
Chances are youโve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it โ or the spicy story of how he made it happen. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeรฑo concoction would make him the worldโs first hot sauce billionaireโฆwithout ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, Davidโs stayed laser-focused on making โa rich manโs sauce at a poor manโs price.โ But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts โCoโs before Proโsโ (customers before profits)...and why Sriracha is the best idea yet.
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