DiscoverThe Best Idea Yet๐ŸŒถ๏ธ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5
๐ŸŒถ๏ธ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5

๐ŸŒถ๏ธ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5

Update: 2024-11-122
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Chances are youโ€™ve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it โ€” or the spicy story of how he made it happen. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a van. Little did he know his thick, spicy red jalapeรฑo concoction would make him the worldโ€™s first hot sauce billionaireโ€ฆwithout ever spending a single dollar on advertising (FYI: Kraft dropped $750M on marketing alone in 2023). For over 40 years, Davidโ€™s stayed laser-focused on making โ€œa rich manโ€™s sauce at a poor manโ€™s price.โ€ But when massive pepper shortages threatened the entire business, he faced a choice more painful than Tabasco on a paper cut. Find out how David puts โ€œCoโ€™s before Proโ€™sโ€ (customers before profits)...and why Sriracha is the best idea yet.


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Commentsย (1)

Ruby Guy

Thank you for your insightful contributions https://www.ingresosolidario.com.co

Nov 21st
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๐ŸŒถ๏ธ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5

๐ŸŒถ๏ธ Sriracha: From Smuggled Gold to Hot Sauce Billions | 5